In the same way a brand promotes its values, magazines can reflect it readers’ own values. We can identify with the content, aspirations, concerns and ideas. They indulge our interests and fit in with busy lives, giving us the salient information important to our lives as we see it in that moment. By working on titles for subjects as diverse as motor sport, aviation, pharma, lifestyle, beauty, culture, education and equestrian (it was always my dream job to work for a horsey magazine!), I thrive on a challenge to my versatility.